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boscovs Description: In 1911, Solomon Boscov arrived in Reading, Pennsylvania, purchased $8 worth of merchandise, rolled his wares into a pack and set off into the surrounding countryside. Soon he established a regular route through Lancaster and Berks County. He sold wares, exchanged merchandise for meals, did chores in exchange for lodging and made hundreds of friends. Within the year Solomon saved enough money to buy a horse and wagon and increase his inventory. Solomon established the first boscov's at 9th and Pike Streets in Reading. Through hard work, honest and loyal co-workers, fair prices and quality merchandise, the small store expanded year after year. In 1954, Solomon's son Albert and son-in-law, Edwin Lakin actively joined the company and the original store was renovated and enlarged. Albert Boscov's love of advertising had an immediate impact on the company as our newspaper ads were enlarged and made more exciting. In 1962, the company began its expansion program with the opening of an exciting, contemporary "Boscov's West" in November. It was followed by 'North" in August 1965. Tragedy struck in February 1967 when fire destroyed the original "East" store at 9th and Pike Streets. A new 60,000+square foot "Boscov's East" was opened in Exeter Township in November of that year with much excitement and celebration. But, the celebration was cut short that evening when word reached the Boscov's family, who were busy greeting customers and running registers at East, that Boscov West was on fire. The fire gutted the store. The decision to rebuild West was made after thousands of phone calls swamped the switchboard and letters weighed down mailmen, all pleading "please give us back our store." A rebuilt West opened in November 1968. Address:
http://www.mazajshop.com/ads/boscovs.html
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Location: Categories: Also listed in:  Clothing/Apparel » Malls |
