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pacsun Description: It all started as a little surf shop in 1980 in Newport Beach, California. It wasn't called Pacific Sunwear then. It wasn't even all that different from all the other shops carrying surfboards and wax, except for one thing, the founders had a better idea. You see, during Southern California's wet, cool winters, the beaches get empty and the surf store business goes dry. Where does everyone go? To the mall of course. That was the idea: to be the first surf shop to move into California's popular mall locations. The first mall opening was in 1981 in Santa Monica Place. It was huge. Soon we opened seven more mall stores up and down the coast in places like Torrance, Thousand Oaks and West Los Angeles. By 1987 we had grown to 21 stores. But PacSun wasn't the only good idea born at the beach in the early '80s. All over Orange County, California, locals were creating their own brands of clothing with names like Gotcha, CatchIt and Quiksilver. One day a guy walked into the PacSun store with a carton of super-long board shorts and the kids grabbed them before we could get them out of the box. The brand? Billabong. We all grew up together. In '89 we expanded outside of California for the first time. We opened up shops on the East Coast and ran into some snags. Surf brands were mainly shorts and t-shirts and the East Coast was mainly cold. But we caught on quick and so did our vendors. Our surf and skate brands moved into long pants and sleeves, and sales began to climb. Pants and T-shirts got bigger and so did PacSun. Skate brands like Gypsys & Thieves and Vision came along in 1990. Fresh Jive brought out baggy jeans and PacSun caught the trend. We introduced private brands like Island Force, Diversion and Shotts to help fill in the line. Stussy hit the beach in '92 and the kids couldn't buy it fast enough. We were at 60 stores when we went public in '93. Address:
http://www.mazajshop.com/ads/pacsun.html
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Location: Categories: Also listed in:  Clothing/Apparel » Women's |
